History Lover. Marketing Expert.
Meet Heidi Schlag.
Marketing consultants often miss the soul of heritage work.
They sell "pretty places" but overlook the local stories, authentic experiences, and deep community pride that truly define your mission.
I built my career inside the very organizations I now help, giving me unmatched insight into how to turn heritage into powerful visitor experiences.
About Heidi Glatfelter Schlag
Over the past 25 years, I’ve built a career at the intersection of marketing, museums, cultural organizations, and heritage tourism. I've led campaigns that connected visitors to authentic place-based experiences, managed major grants, developed regional marketing partnerships, created visitor experience strategies, and collaborated with DMOs, Main Streets, Byways, and Heritage Areas.
My experience as a staff member, board member, and volunteer with multiple organizations gives me a 360-degree view of the needs, opportunities, and realities heritage sites face. From historic interpretation to destination marketing, I bring hands-on insight into both the operational challenges and the transformational opportunities heritage organizations encounter today.
Who My Clients Are
I work with cultural organizations, DMOs, museums, heritage areas, historic sites, and tourism partnerships that believe their stories matter. Many of my clients are small to mid-sized organizations with big visions — teams that are rooted in their communities and passionate about their missions, but who may not have the marketing expertise or capacity they need to grow.
Whether they are looking to build new audiences, strengthen partnerships, or better connect with travelers, my clients share a common goal: to create meaningful, authentic visitor experiences that drive impact.
The Problems I Help Solve
Most heritage organizations face the same core challenges: limited staff, limited budgets, and a marketing landscape that's constantly changing. I help my clients cut through the noise, align their messaging with their mission, and build realistic, actionable marketing strategies that actually move the needle.
I specialize in bridging gaps — between marketing, interpretation, and fundraising; between community pride and visitor engagement; between under-the-radar stories and broader regional tourism. Whether you need strategic planning, campaign development, project leadership, or a fractional marketing partner, I help you make your heritage work visible, vibrant, and valued.
What It's Like to Work With Me
My clients tell me I feel like an extension of their team — someone who “gets it” from day one. I bring a collaborative, strategic, and practical approach to every project. I listen first, dig deep into your organization’s goals and challenges, and then build customized solutions that respect your capacity while pushing your impact forward. I’m a hands-on partner when you need one, a thought partner when you're planning big moves, and a steady guide when you're navigating change. Working with me means having a marketer who speaks your language, shares your passion for heritage, and knows how to turn your mission into momentum.
Memberships
