Services & Experience

SERVICES

• Fractional marketing and communications services

• Writing, implementing, evaluating strategic marketing/communications plans

• Copy writing, editing, graphic design, public speaking

• Branding and messaging

• Project management, budgeting, scheduling, resource allocation

• Web design, social media

• Email marketing and fundraising

• Content marketing, blogging

• Public affairs, media relations

• Event planning and management

• Product development

• Travel itinerary development

• Community building

• Fundraising, grant writing

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SUBJECT AREAS OF INTEREST/EXPERTISE

• Regional tourism and travel (MD, DC, PA, VA, WV, DE, NJ)

• Economic development

• Heritage and culture

• Museums

• Main Streets and Arts & Entertainment Districts

• Heritage Areas and Byways

• Performing and visual arts

• Conservation

• Preservation

• Smart Growth

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STRENGTHS

• Strategic Planning: Building consensus among stakeholders. Identifying vision and syngeries. Understanding the big picture and distilling it into actionable items, budgets, and deliverables.

• Leadership: Leading teams by engaging and empowering members. Comfortable leading through change processes.

• Marketing & Communications: Developing integrated campaigns and website that are creative, eye-catching, and effective, and that drive results to meet organizational objectives and goals.

• Fundraising: Raising funds via philanthropy, public and private support, and earned revenue.

• Project Management: Leading the completion of complex projects and being highly productive in a fast-paced environment. 

• Partnerships: Creating mutually beneficial partnerships. Experience working with national, state and local government officials; boards of directors; corporations; non-profit organizations; vendors; staff; volunteers; and community groups.

• Problem Solving: Seizing initiative in approaching challenges and creatively solving problems.

• Growth Mindset: A love of learning, researching trends, and exploring innovative paths to goal achievement.

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SKILLS

• Microsoft Office (Word, Excel, Access, PowerPoint, Exchange)

• Adobe Creative Suite (InDesign, Photoshop, Illustrator, Fireworks, Dreamweaver)

• Google Analytics

• Google AdWords

• The Raiser’s Edge and eTapestry

• Customer relationship management (CRM) databases

• WordPress and similar web content management systems

• Email relationship management systems

• Social networking (Facebook, Twitter, LinkedIn, etc.)

• Search engine optimization

• Proficient on both Macintosh and PC platforms

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