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Services & Experience

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I have been fortunate to work for a variety of top-notch organizations over the years, which have honed my marketing, communications, and project management skills. Some highlights of my career are below and in my portfolio. If you would like to receive a copy of my full resume or to hire me as a freelancer/consultant, please contact me.


           Heidi Glatfelter Schlag on LinkedIn


  • Fractional marketing and communications services

  • Writing, implementing, evaluating strategic marketing/communications plans

  • Copy writing, editing, graphic design, public speaking

  • Branding and messaging

  • Project management, budgeting, scheduling, resource allocation

  • Web design, social media

  • Email marketing and fundraising

  • Content marketing, blogging

  • Public affairs, media relations

  • Event planning and management

  • Product development

  • Travel itinerary development

  • Community building

  • Fundraising, grant writing


  • Regional tourism and travel (MD, DC, PA, VA, WV, DE, NJ)

  • Economic development

  • Heritage and culture

  • Museums

  • Main Streets and Arts & Entertainment Districts

  • Heritage Areas and Byways

  • Performing and visual arts

  • Conservation

  • Preservation

  • Smart Growth


  • Strategic Planning: Building consensus among stakeholders. Identifying vision and syngeries. Understanding the big picture and distilling it into actionable items, budgets, and deliverables.

  • Leadership: Leading teams by engaging and empowering members. Comfortable leading through change processes.

  • Marketing & Communications: Developing integrated campaigns and website that are creative, eye-catching, and effective, and that drive results to meet organizational objectives and goals.

  • Fundraising: Raising funds via philanthropy, public and private support, and earned revenue.

  • Project Management: Leading the completion of complex projects and being highly productive in a fast-paced environment. 

  • Partnerships: Creating mutually beneficial partnerships. Experience working with national, state and local government officials; boards of directors; corporations; non-profit organizations; vendors; staff; volunteers; and community groups.

  • Problem Solving: Seizing initiative in approaching challenges and creatively solving problems.

  • Growth Mindset: A love of learning, researching trends, and exploring innovative paths to goal achievement.


  • Microsoft Office (Word, Excel, Access, PowerPoint, Exchange)

  • Adobe Creative Suite (InDesign, Photoshop, Illustrator, Fireworks, Dreamweaver)

  • Google Analytics

  • Google AdWords

  • The Raiser’s Edge and eTapestry

  • Customer relationship management (CRM) databases

  • WordPress and similar web content management systems

  • Email relationship management systems

  • Social networking (Facebook, Twitter, LinkedIn, etc.)

  • Search engine optimization

  • Proficient on both Macintosh and PC platforms


Heritage Montgomery
Shepherd University

C&O Canal Trust

St. Mary's Historic Site on Paca Street

Johns Hopkins Center for Global Health

Cal Ripken Sr. Foundation

Baltimore Symphony Orchestra


Mid-Atlantic Tourism Public Relations Alliance
University of the People
Maryland Road Trips/Postern Publishing

Howell Living History Farm

Association of Living History, Farm, and Agricultural

   Museums (ALHFAM)

Greater Baltimore History Alliance

Heritage Museums of Havre de Grace

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