About Heritage Tourism Studio

Are you feeling overwhelmed, siloed, or stuck with scattershot marketing?

Do you know you're doing good work, but feel invisible to the very visitors you want to reach? Most heritage teams are juggling programs, operations, and funding, leaving little time or training for strategic communications, yet you're being asked to reach new audiences, demonstrate impact, collaborate across sectors, and do more with fewer resources. 

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Heritage Tourism Studio helps heritage destinations bring clarity to the chaos.

We work with museums, Main Streets, heritage areas, byways, and DMOs to align storytelling, audience engagement, and communications around what actually matters. We understand what drives heritage travelers — the visitors most likely to support your mission — and we help you create the messages, experiences, and partnerships that speak directly to them.

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We know heritage organizations are different than other nonprofits.

Heritage Tourism Studio is led by Heidi Glatfelter Schlag, a strategist who understands the unique challenges heritage organizations face. From balancing historical accuracy with public appeal, to navigating complicated legacies, Heidi brings deep experience in helping organizations communicate with clarity and care. With training in both marketing and interpretive planning, she bridges the gap between mission and messaging, offering more than a traditional marketing consultant ever could. She gets where you’re coming from, and helps you connect with the audiences who matter most.