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Work With Heidi

Heidi helps museums, Main Streets, heritage areas, and cultural destinations grow their audience, deepen community relevance, and tell a more compelling story of place. Whether you're struggling with scattered messaging, underwhelming engagement, or siloed partnerships, I bring strategic clarity and practical tools to move your work forward.

 

Unlike traditional marketing consultants, I specialize in the heritage space — where historical accuracy, complicated narratives, and limited staff capacity are real challenges. From strategic communications to place-based visitor experiences, I offer guidance that honors your mission and resonates with today’s audiences.

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How Heidi Can Help

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Project-based strategy and planning around messaging, audience engagement, collaboration, grant readiness, and heritage tourism experiences.

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Personalized guidance for executive directors, marcom staff, and teams navigating communications, leadership, and collaboration challenges.

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Interactive workshops and trainings — delivered on-site or virtually — to help teams build shared messaging, strengthen audience connection, and work better across sectors.

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Ongoing, part-time leadership for organizations that need strategic marketing communications support without hiring a full-time staffer.

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Join the Email List

Get free tools, marketing tips, and practical strategies delivered monthly to help your heritage or cultural site grow its audience and impact.

Past and Current Clients

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Heritage Museums of
Havre de Grace

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Fort McHenry

Business Association

"Heidi is a shining star in the tourism industry bringing professionalism, resourcefulness, and commitment to each and every project she tackles. She provides MATPRA with the leadership and management skills needed to oversee a regional group by providing strategic planning, communication, and marketing skills that have raised the bar on client and customer service." - Morgan Christopher, MATPRA Past Board Chair
 

CONNECT WITH ME

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