Upcoming Trainings

From Attraction to Retention: How Place-Based Destinations Build Lasting Visitor Relationships

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FREE - Friday, February 27, 1 p.m. EST; Friday, March 27, 1 p.m. EST
Many places focus heavily on attracting visitors — driving awareness, launching campaigns, or promoting individual experiences — but give far less attention to what happens after that initial interest.

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This free webinar explores how place-based destinations can think more strategically about the full visitor relationship: how people discover a place, what draws them in, and what encourages them to stay connected over time. Drawing on heritage tourism research and real-world examples, we’ll look at how museums, DMOs, heritage areas, parks, and Main Streets can design experiences that not only appeal to visitors, but also support return visits, deeper engagement, and long-term connection.