top of page

Services

Today’s travelers are seeking meaningful, immersive connections with local heritage and culture:​​​​​​​

  • Trying their hand at something new

  • Exploring historic sites

  • Learning about local traditions and customs

  • Experiencing the local arts scene

  • Taking a hike or bike ride

  • Sampling local cuisine

  • Visiting farms, wineries, breweries, and distilleries

  • Driving the scenic back roads 

  • Shopping quaint shops in small towns

With 25 years of strategic marketing communications experience, interpretation and tourism training, and a grounding in American history, Heidi is uniquely qualified to translate your area’s history into meaningful heritage experiences. With a rising tides mentality, Heidi encourages collaboration between museums, arts groups, Scenic Byways, Heritage Areas, Main Streets, and Destination Marketing Organizations (DMOs) that not only creates lasting memories for travelers but also positions your region as a premier heritage destination.

 

Contact me to schedule a FREE 30-minute discovery call, where we can determine if my services will be a good fit for your needs.

HERITAGE & CULTURAL BRANDING/STORYTELLING

  • Compilation of Area's Heritage and Culture into Tourist-Friendly Narratives

  • Collateral Development (print & digital)

  • Heritage Story Maps

  • Development of Heritage/Cultural Branding

COMMUNICATIONS & MARKETING STRATEGY

PARTNERSHIP DEVELOPMENT & MANAGEMENT

  • Integrated Campaign Planning

  • Incorporation of Interpretive Plan into Communications and Fundraising Strategies

  • Content Calendar Creation

  • Audience Segmentation Strategies

  • Facilitated Cross-Sector Collaboration

  • Joint Marketing Initiatives

  • Resource Sharing Initiatives​

COPYWRITING

  • Blog Content

  • Interpretive Content

  • Collateral Text

  • Marketing Copyy

  • Walking/Driving Tours

TOUR DEVELOPMENT

PROJECT/GRANT MANGEMENT

  • Custom Itineraries

  • Themed Walking/Driving Tours

  • Virtual Heritage Tours

  • 250th Anniversary Tours

  • Grant Research and Proposal Development

  • Grant Administration and Reporting

  • Project Planning

FRACTIONAL MARKETING/

COMMUNICATIONS

  • Advisory Services for CEOs/EDs 

  • Strategic Marketing Planning

  • Campaign Creation and Support

  • Marketing/Communications Team Training

Heidi is a center of interactivity for the Mid-Atlantic museum community. She would be an excellent asset to any organization looking to inform the public and enhance their marketing programs.

Let’s Work Together

Get in touch so we can start working together. Fill out the form below to schedule a free 30-minute discovery call or to ask any questions you have.

bottom of page