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HOW I CAN HELP

Fractional Marketing & Project Support

You don’t need to hire full-time staff to move your mission forward. I offer fractional support — meaning I serve as your part-time marketing or strategy lead — and project-based help for short-term initiatives. Whether embedded in your team or driving a specific deliverable, I bring senior-level insight, efficient execution, and cross-sector expertise.

Services

Strategic Marketing & Communications

Clarify your message, connect with the right audiences, and align your team and partners around a shared story.

Marketing Clarity Audits

Evaluate your current marketing efforts with a fast, focused assessment to identify strengths, gaps, and quick wins.

Destination Messaging & Storytelling

Develop a shared voice that captures your region’s culture, history, and sense of place, so every visitor feels the connection.

Partnership Strategy Playbooks

Coordinate multiple organizations to amplify your collective impact and create a stronger, unified visitor experience.

Network & Association Management

Organize, grow, and energize your coalition, alliance, or association with leadership, strategy, and streamlined operations.

Content, Campaigns, & Itineraries

Create content and campaigns that capture attention, engage visitors, and inspire action across your channels.

Let’s Work Together

Get in touch so we can start working together. Schedule a free 30-minute discovery call to discuss how I could help your organization. No pressure — just a conversation!

Heidi is a center of interactivity for the Mid-Atlantic museum community. She would be an excellent asset to any organization looking to inform the public and enhance their marketing programs.

CONNECT WITH ME

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