Museums Are Missing from the Tourism Conversation — Here's How We Fix That

Photo by Turner Photography/Courtesy of C&O Canal Trust

History News, the magazine of the American Association for State and Local History, recently published my article on heritage tourism. I wrote it to help museum professionals and tourism leaders understand just how powerful their collaboration can be and why heritage travelers are exactly the kind of visitors we should all be paying attention to.

• In the article, I talk about:

  • Why DMOs and museums need to break out of their silos

  • What heritage travelers are actually looking for

  • How small museums can step into tourism without selling out

  • Real-world examples from Frederick and the C&O Canal

If your organization wants to build stronger connections with visitors, DMOs, and your community, I’d love to talk. Connect with me here.

Download a PDF of the article here: Why Museums Belong in the Travel Conversation